Instore improvements

After visiting the topman design store in oxford circus we realized that major changes were needed.  the brand was not separate from the other concessions which meant the was no stand out.  From in depth research into the male consumer and their shopping habits, it was clear that they need clear direction and messages.  nothing too fussy but to exude the maturity of the brand along with the fashion focussed aspect.  it need sto be understood as a brand standing on its own two feet, not something that is following on from topman.  these are two very different consumers...