Team meeting minutes

22^nd February

Emma & Danielle

Talk through the brief

1 Hour (11am-12pm)

 

23^rd February

Emma, Danielle

Brain storm ideas with each other

1 and half hours (12.20pm – 2pm)

 

1^st March

Emma, Danielle & Hannah

Mock up questionnaires and brand name/logo

1 and half hours (11am-12.30pm)

 

3^rd March

Emma, Danielle & Hannah

Visit competitor stores, take photos

Hand out questionnaires, analyse results

6 hours. (12pm-6pm)

 

4^th March

Emma, Danielle, Hannah, Izzy and Liv

Share ideas with FMB; agree with what needs to be done for both groups.

2 hours. (10am-12pm)

 

8^th March

Emma, Danielle, Hannah, Izzy and Liv

Go through work so far. FCP; sort out consumer mood boards, and work done on photoshop and indesign (instore design, advertising, VM, not all completed though)

4 and half hours (11am- 3.30pm)

 

10^th March

Emma, Danielle, Izzy and Liv

Come together to see completed work on software and suggestions on slide layout

4 hours (2pm- 6pm)

 

15^th March

Emma, Danielle, Hannah and Liv

Talk about ideas for the trend brief. What each person will use for their trend styles.

2 hours (11am-1pm)

 

 

16^th March

Emma, Danielle, Hannah and Liv

Discuss layout for trend report

2 hours (12.30pm-2.30pm)

 

18^th March

Emma, Danielle and Liv

Place work on slide layout (draft)

2 hours (10am-12pm)

19^th March

Emma, Danielle, Hannah, Izzy and Liv

Finish presentation – final copy

3 hours (11am-2pm)

 

21^st March

Emma, Danielle, Hannah, Izzy and Liv

Practise presentation all together

4 hours (12pm-4pm)

consistent messages

The brand identity is so important and to allow customers to understand the exclusivity of this range, the labels and hangers will have style intelligence.

Stainless steel hangers will hang the clothing with a label sporting the latest colour palette and logo.  The label has a geometric shape demonstrating the edgy chic characteristics of the brand. 

The overall shape will remain the same for the foreseeable future but the coloured stripes will change with the new collections. 

Simple yet the personality is strong tied to the garment with a black rubber cord.

Instore improvements

After visiting the topman design store in oxford circus we realized that major changes were needed.  the brand was not separate from the other concessions which meant the was no stand out.  From in depth research into the male consumer and their shopping habits, it was clear that they need clear direction and messages.  nothing too fussy but to exude the maturity of the brand along with the fashion focussed aspect.  it need sto be understood as a brand standing on its own two feet, not something that is following on from topman.  these are two very different consumers...  

Customer for a competitor

Out of the three top competitors at product level, we decided to create a pen portrait demonstrating the type of cusomer to be found within them... we created one for ZARA... Joe Plummer

competitors for the brand

we have identified topman design's competitors at PRODUCT LEVEL

Topman design customer

As part of the FCP brief we had to establish the typical customer of topman design.  This demonstrates a pen portrait of our chosen man... who we found on the streets of london whilst doing essential questionnaires.  

We also asked him a series of questions: 

Ideal job? As a literature academic writing poetry on the side, but preferably not being an academic all my life. Failing that, a teacher or tutor.

What magazines do you read? None regularly, and I'm rarely interested in buying them. I get all that stuff from the internet because it's free.

Favourite foods? Fajitas with crispy chicken, lamb pasanda, banoffee pie, cola bottles, banana milk and pork pies.

Favourite clubs/bars? Moonlighting - London uni student night in an old strip club in Soho, the best and worst place in the world depending on how drunk you are. I like pubs more than bars, but not really expensive wanky pubs and not pubs that smell. My favourite pub is The Fitzroy in Fitzrovia.

Favourite book? Gabriel Garcia Marquez - 100 Years of Solitude, but it'd be something different if you asked me a different time.

Favourite film? Pulp Fiction I guess, but it'd be something different if you asked me a different time.

People who inspire your dress sense? My girlfriend, because she's the person who made me be interested in the clothes I wear. She also screen-printed me some t-shirts, which I'm trying to convince her to sell for cash moneys. The people who work in vintage shops and look a bit like characters at a 50s theme park, because they make me think 'what you're doing is cool and all but I'm only gonna invest a little bit of my dress sense in it' - it's good to know you should always dress a little bit like a normal person when you're trying to look cool. The other inspirations would be too small to list, small and lots of them from films, books, photographs, then I try to hunt the thing I down on the high street, and in vintage and charity shops. The colour crimson also inspires my dress sense loads recently.

People who inspire you in general? Ringo Starr, the drummer from the Beatles, because his existence has brought only sunshine to the world. The rest of the Beatles as well, particularly John Lennon. My Dad, for being the nicest man I've ever met; my little brother, for being the funniest person I've ever met. Stuart Murdoch from Belle and Sebastian for being the loveliest man I've never met. The poet EE Cummings for getting life right. Sam Cooke as well, for inventing soul music.

What blogs do you read? None really, apart from this I guess when she updates it -
http://harriettetebbutt.blogspot.com/

What music do you listen to? That's always the hardest question to answer, and Last.fm is the best solution:
http://www.last.fm/user/look_what_i_did

Fashion Design Collection for Topman Design

Here is the Final collection from the fashion design students.  All our ideas relating to the brief we were given must be centered around the collection.  There was a delay in receiving the photographs due to the reshooting of the collection.