Tuesday
Advert for the Church's and Topman Design Collaboration
I produced a advertisment for the Church's and Topman Design collaboration, to be first published in the Topman Design Brandzine which is another one of our ideas for brand strategy. The advert combines the mix of tradition from Church;s and cutting edge fashion from Topman Design.
Church's shoes featured in this months FHM magazine
As part of our brand strategy for Topman Design we have decided to collaborate with footwear make Church's to produce a range of mens shoes and boots to be released at the Autumn/Winter 2010 Topman Design fashion show at London Fashion Week. As you can see above, Church's were featured in this months FHM magazine as the gentlemen's shoe of choice!
Sunday
Minutes for Olivia and Izzy's second meeting
Length of Meeting: 1 hour
Members present: Olivia and Izzy
We devised a questionnaire to act as our main source of primary research. We decided we would go to London to conduct our questionnaire as we thought this would be where the majority of the target consumer would be. We decided we would go to the East End of London and head to some bars to talk to the Topman Design target consumer. London trip date: 11th March.
Minutes for Olivia and Izzy's First Meeting
Length of Meeting: 2 hours
Members present: Olivia and Izzy
We Begun by looking over the brief noting exactly what was being asked of us. We then spent a few hours researching the brand Topman Design, and the adult company, Topman, along with both the the brands competitors. We then talked through what are initial ideas for the brand were. picking out ideas that we thought would work particularly well to tell our FCP counterparts.
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